Are deliveries moving as planned, where are they slowing down, and what is the cost of failure?
A presentation-style logistics dashboard for tracking order progression, order-to-delivered cycle time, station aging, success rate, delivery economics, returns cost and customer feedback.
Revenue and cost breakdown
This view connects logistics performance to financial impact. It starts from gross order revenue, subtracts commercial deductions, product cost, fulfilment, warehouse, delivery and return costs, then shows contribution after logistics.
Delivery progression from purchase to delivered
The funnel shows how many orders are currently at each major stage, how much volume remains in the flow, average days spent at that stage and visible blocked volume.
Order to delivered average days
Compare the current cycle time against previous time periods to see whether delivery velocity is improving or deteriorating.
Days spent by status or station
This view exposes where time is being consumed inside the delivery process. The important signal is variance against target, not only total time.
| Station | Avg days | Target | Variance | Issue |
|---|---|---|---|---|
| Payment validation | 0.4d | 0.3d | +0.1d | Manual review queue |
| Picking | 0.8d | 0.7d | +0.1d | Weekend backlog |
| Packing | 0.5d | 0.5d | 0.0d | On target |
| Carrier handover | 0.9d | 0.6d | +0.3d | Late carrier scans |
| In transit | 2.2d | 1.9d | +0.3d | Cross-border delay |
| Last mile | 0.7d | 0.8d | -0.1d | Ahead of target |
Delivery success rate
Compare carrier performance using completed deliveries, delivery success rate, return rate and average delivered days.
| Carrier | Delivered | Success | Return rate | Avg days |
|---|---|---|---|---|
| Northline | 1,420 | 96.2% | 2.8% | 4.9d |
| SwiftPost | 1,086 | 93.1% | 4.4% | 6.1d |
| BlueRoute | 672 | 91.8% | 5.2% | 6.7d |
| MetroCourier | 344 | 97.4% | 1.9% | 4.3d |
Average order size vs delivery cost
This section compares average order value with delivery cost, showing where delivery economics are healthy and where fulfilment may erode margin.
| Segment | Avg order value | Delivery cost | Cost share | Margin risk |
|---|---|---|---|---|
| Small orders | €42 | €6.80 | 16.2% | High |
| Standard orders | €118 | €8.40 | 7.1% | Controlled |
| Large orders | €286 | €15.90 | 5.6% | Efficient |
| Express orders | €154 | €21.70 | 14.1% | Watch |
Returns cost and customer feedback
Returns are shown as a cost problem and a customer experience signal. Use this to connect operational root causes with feedback themes.
| Return reason | Orders | Cost | Customer feedback | Sentiment |
|---|---|---|---|---|
| Damaged in transit | 84 | €12.8k | Packaging quality complaints | Negative |
| Late delivery | 126 | €9.6k | Missed delivery promise | Negative |
| Wrong item | 52 | €6.1k | Picking accuracy issue | Mixed |
| Customer changed mind | 91 | €5.4k | Expectation mismatch | Neutral |
| Failed delivery attempts | 43 | €4.7k | Poor delivery slot communication | Negative |